Here are some key milestones from our journey: 1991-1995 • Revolutionized the riding boot category by bringing athletic shoe technology to riding boots • Developed prototypes of riding boots enhanced with performance features and tested them with professional riders across the country • Launched the brand with the first two riding boots for women with advanced technology: Performer (English) and Competitor (Western) • Introduced our next-generation Advanced Torque Stability (ATS) Technology, and established the brand as a performance and comfort leader in equestrian footwear 2009-2013 • Teamed up with Professional Bull Riders, Inc. as the "Official Boot" of the PBR and sponsoring several PBR athletes • Launched Ariat Denim • Introduced Dual Pro Outsole Technology for Western performance riders, which combines the performance of leather with the durability and security of rubber. • Sponsored the 2010 World Equestrian Games in Lexington, Kentucky, outfitting all volunteers on-grounds, Team USA and NBC Sports anchors • Expanded presence in Europe through the formation of a new subsidiary: Ariat Europe. Continued expansion in Australia

 

 

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